Table of Contents
Background
Once upon a time, a regional solar battery firm based in Hong Kong approached us seeking advice on how to establish a strong online presence, connect with users in Germany through the internet, and effectively communicate their brand, value, and product offerings to homeowners and local installers. They expressed their pain points of limited IT resources with little knowledge of web hosting and coding skills. Additionally, they were concerned about potential costs associated with designing new web pages, featuring new products, and publishing fresh articles. Furthermore, they were eager to build a professional brand voice.
What we offer
After conducting a thorough investigation and analyzing their specific case, we worked closely with the firm to devise a solution that would address their challenges. Here’s what we were able to secure for our client:
- Domain and web cloud server: We assisted in securing a suitable domain and set up a reliable web cloud server.
- Mobile-friendly web page design module: We provided a user-friendly module that allowed them to design web pages without requiring coding skills, ensuring compatibility with mobile devices.
- Content management module: We implemented a module that enabled them to easily upload images and videos, granting them full control over their content.
- Product management module: We developed a module that facilitated the showcasing of new products with detailed specifications and prices.
- Payment module: We integrated a seamless online shopping experience with a secure payment module.
- Communication module: We implemented an email and live chat module to engage with customers effectively.
- Automation module: We introduced an automation feature enabling tailored email campaigns to be sent to thousands of customers in a single batch.
- Data tracking: We incorporated a data tracking system to monitor website visitors and gain insights into user behavior.
- SEO module: We provided a module that allowed them to optimize their web pages with specific keywords for improved search engine exposure.
What we offer additionally
In addition to the technical aspects, we also offered online marketing services in the following areas:
- Search Engine Optimization (SEO)
- Paid ads on search engines (Google Ads)
- Paid ads on social media platforms (Meta Ads)
- Lead generation campaigns
- Compelling image and story creation for content marketing (Facebook, Instagram)
- Brand academy videos to enhance brand visibility (LinkedIn, YouTube)
Besides, in accordance with the client’s specific requirements in this case, they have expressed their satisfaction with our recommendation to appoint AJ專業秘書 as the company secretary and auditor for their operations in Hong Kong.
ROI
As a result of our comprehensive online marketing efforts, the client witnessed remarkable progress within just a few months. They experienced:
- There is a group of 50 homeowners actively engaged in the sales loop with specific energy storage needs,
- 1,500 local installers who became aware of their brand and value, actively seeking potential collaborative opportunities, and
- Monthly website visitor numbers ranging from 250 to 500, indicating increased awareness and engagement.
In Summary
Together, we successfully bridged the gap between the solar battery firm and their target audience, establishing a strong online presence, and achieving their marketing goals in a cost-effective manner.
If you would like to learn more about digital solutions in Hong Kong, or if you are interested in hiring or partnering with a company for digital solutions, please contact Artbyte Technology Limited, one of the leading providers of digital solutions in Hong Kong.