Table of Contents
Background
The client, a jewelry retailer specializing in earrings, necklaces, rings, and bracelets, faced challenges with stagnant online sales despite a growing interest in online jewelry shopping. Their existing website was outdated, cluttered, and not mobile-friendly, leading to high cart abandonment rates.
Main Concerns
- User Experience: The website’s design made it difficult for customers to browse and find specific jewelry items.
- Mobile Responsiveness: A significant amount of traffic came from mobile devices, but the site was not optimized for mobile viewing, detracting from the shopping experience.
- Data Security and Ownership: To sell products using any SaaS platform, client must comply with the laws of the jurisdiction of business and customers, the Terms of Service, the Acceptable Use Policy, and any other applicable policies. The client’s operations team raised concerns about customer privacy. They demanded that all customer profile data (emails, names, order details, shipping addresses) be securely stored in their own database.
- Outdated Codebase: The existing website’s outdated codebase made it difficult to maintain and manage contents, slowing down updates and causing frustration for the client’s team.
- SEO Performance: Low visibility on search engines resulted in minimal organic traffic to their jewelry collections.
- Conversion Rates: High bounce rates indicated that visitors were not engaging with the site or completing purchases.
Proposed Solution
We proposed a comprehensive redesign of the website, focusing on:
- User-Centric Design: Creating a clean and intuitive layout to effectively showcase earrings, necklaces, rings, and bracelets.
- Mobile Optimization: Ensuring full responsiveness across all devices to enhance the shopping experience for mobile users.
- Data Security Measures: Implementing robust data management practices to ensure all customer profile data is securely stored in the client’s database, addressing privacy concerns.
- Modern Codebase: Developing the new site with a modern codebase to facilitate easier maintenance and content management, allowing the client’s team to make updates (posts, pages, settings, patches, etc) without technical challenges.
- SEO Strategy: Implementing on-page SEO improvements tailored to jewelry-related keywords to boost search engine rankings.
- Conversion Optimization: Streamlining the checkout process and adding compelling calls to action for each product category.
What We Do
Our expert specializes in designing visually appealing, user-friendly websites that prioritize both aesthetics and functionality. We conducted user research specific to jewelry shoppers and developed wireframes and prototypes to align with the client’s vision. Utilizing the latest content management system technologies and design trends, we delivered a modern, efficient site that beautifully presented their jewelry collections while ensuring data privacy and security.
Result
Post-launch, the client experienced:
- 30% Increase in Online Sales: Improved navigation and an optimized checkout process led to higher conversion rates for their jewelry items.
- 50% Reduction in Bounce Rates: The new design effectively engaged users, allowing them to explore earrings, necklaces, rings, and bracelets seamlessly.
- Enhanced Data Security: With all customer profile data securely stored in the client’s database, the client regained control over their data management, enhancing customer trust.
- Simplified Content Management: The modern codebase made it significantly easier for the client’s team to maintain and update the website without technical hurdles.
- Improved SEO Rankings
- Positive User Feedback
If you would like to learn more about digital solutions in Hong Kong, or if you are interested in hiring or partnering with a company for digital solutions, please contact Artbyte Technology Limited, one of the leading providers of digital solutions in Hong Kong.